Mother's Day Gift Cards

How did Mother's Day evolve?

According to, we trace our celebration of mothers and motherhood back to ancient Western civilizations. Romans and Greeks held festivals in honor of the mother goddesses Rhea and Cybele.  But, the website says, "the clearest modern precedent for today's Mother’s Day is the early Christian festival known as Mothering Sunday."

Once a major tradition in the United Kingdom and parts of Europe, this celebration fell on the fourth Sunday in Lent (aka mid-March). It was a time when the faithful would return to their “mother church” for a special service.

Mother's Day Becomes a Secular Holiday

Over time, the Mothering Sunday tradition became the more secular holiday of Mother's Day. Children gave their mothers flowers and other tokens of appreciation and it became a more commercial venture all over the world.

This custom eventually faded in popularity before re-emerging with a vengeance in the U.S. in the early 1930's.  It shifted from March into early May (to avoid a collision with Saint Patrick's Day).

Now, it is more than a simple Hallmark holiday. It's one of the most cherished traditions of motherhood in America. 

That's where you come in. What better gift to give your mom than the gift of time away from her responsibilities? A gift of time away to relax. A gift that she can cash in on her own schedule and at her convenience. Buy that time for her with an Endless Coast gift card in any amount. Simply click here to purchase! 



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